Es un grupo de anuncios (anuncios, palabras clave y ofertas) que comparten un presupuesto, una orientación geográfica y otros parámetros de configuración. A menudo, las campañas se usan para organizar las categorías de productos o servicios que ofrece.
- Su cuenta de Google Ads puede tener una o más campañas publicitarias activas.
- Cada campaña puede contener uno o más grupos de anuncios.
- Los parámetros de configuración (como el presupuesto, el idioma, la ubicación, la distribución de la Red de Google, entre otros) pueden establecerse en el nivel de la campaña.
- Puede crear campañas publicitarias independientes para publicar anuncios en diferentes ubicaciones o con distintos presupuestos.
32 comentarios en “Cuál es la lógica de una campaña de Google Ads”
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